Vladimiro Ferreira is Head of Automation COE at SEG Automotive (since 2018), leading Process Automation, Intelligent Automation & AI initiatives across Procurement, Finance & Controlling, Engineering, and IT. He is passionate about harnessing technology to streamline processes, boost efficiency, and enhance the employee experience. With 20+ years in the automotive industry, he has a proven track record of driving innovation and process improvement. Vladimiro is also a member of the global VOCAL Council since 2023, a speaker on Automation & AI, and an advocate for idea sharing and collaborative innovation.